I'm busy. But I figured it was time I updated you all with a long and in-depth look at the last 6 months of my life...

Joking. I plan to rant for hours and put so many preposterous words on these pages that only the most persistent of you will prevail in reading everything.

Not a single word written in months. Feels like it's been well over a year since my last blog post at this point. This is bad. Even reading has taken a massive hit. I practically use international 6h+ flights as an excuse to pick up a good book and read it.

I am slowly getting back into it. I started reading The Culture Map:

I don't know where to start. I'm moving my company to Dubai. No, I have moved my company to Dubai. Mid-War, I was flying down there. One of the few passengers on a flight from Athens. Crazy? Perhaps. Necessary? Definitely not. Fun? Indefinitely!

There's nothing about the desert that particularly appeals to me, other than the pure opportunity cost of not serving that market. Like it or not, I am a gamer, and gamers possess a horrible personality trait. Good gamers are, and always will be Elitists. We insist on being the best and refuse to accept that anyone would even dare attempt to take that away from us. It's a stubborn obsession indeed.

I could have stayed a solopreneur.

I could have stayed in Slovenia.

I could have dreamt smaller, but I wouldn't know how to do that. I love dreaming. There's a reason my favourite thing to do in the morning is opening a new page (or four) in my Notion and writing down all my dreams from that night. That's right, you can remember up to four different dreams from the same night, but it's hard to get to that level of memory activation. (maybe more than 4 are possible. I just haven't gotten that far) It's random.

Some nights I remember more dreams, other times fewer. The biggest dream killer is your alarm clock. Turn that shit off if you can. You will naturally wake up from your cycle as the last dream concludes.

Anyways, I need to get back on track... My brain is capable of switching 73 different topics in a single blog post, so I have to fight the urge to run off on a wild tangent rant.

The honest truth is: I don't really care about English.

Nor do I care about business or money. I care about only one thing: Culture

And I've learned through working on Flip English as a brand that culture and confidence are all I care about. That's where people's lives actually get to be transformed.

Let's return for a minute to the big city in the desert. Why would one want to move there?

The truth is, it's where the money is. And when you're trying to grow a business, money is like blood. Many of you probably know what it's like to be low on money. Do you also know how it feels to be low on blood? That dizzy feeling in your head? The weak arms, flopping like playdough. That's what growing a company in the EU is like.

Everything you do back home is taxed to oblivion. Everything you touch is wrong, and seemingly no one can afford to invest in their voice. Your arm is worth a few hundred thousand, but you would only invest like three hundred bucks??

I'm still dazzled by that logic.

If you don't like the sound of your voice, what are we doing exactly?

I recently had to deal with a very special client. This guy did a myriad of things wrong, but I gave him the benefit of the doubt, judged him as capable of our coaching program and assigned a coach to him. He went through a handful of sessions before letting me know that he wasn't satisfied.

So I part ways with that coach, and promise the client I would review their progress so far, provide them with a second diagnostic call, and assign a new, better-fit coach for them.

I notice immediately the client deemed himself good enough to learn through his phone, whilst being out and about. In loud places, busy places, active places. That's not how you join a coaching program if you expect to progress. You probably don't take work-related video calls from your Gym either now do you?

So there I am, mentally preparing myself to let the client know that the elephant in the room is him, and his approach to coaching that's causing him to be "uncoachable", waiting in Google Meet for him to show up. And lo and behold, he joins from his car.

You can't make this shit up. So now my hand is forced. There's no nice way to put it. You can't expect to progress by joining a coaching call from your car, whilst driving, and tell me that you can multitask this and I shouldn't be telling you how to live your life.

"Motherf*cking Idiot!" I could hear my mind screaming this word. It was bouncing in right between my ears like a ping pong ball. I urged all of my senses to stay calm, and not initiate nuclear fallout yet.

I assure the client that my intentions are pure, and in their best interest. That I am not saying this to throw blame, or justify the potentially unsatisfactory performance of the previous coach. I'm polite, assertive and respectful.

The reaction is just about what you would expect from someone who wants the problem fixed for them, just because they paid for it. I'm sorry. It doesn't work that way.

Besides, how would you feel if I were your coach and I showed up on the call chatting to you from my gravel bike when I explore the mountains in Slovenia. Would you find that a slight modicum more disrespectful than calling in from my professional studio?

I said it at the start, I will say it again. I LOVE CULTURE. Everything I do with Flip English is due to my obsession with meeting, learning and experiencing new cultures. Whether it's the local Ramen in Kyoto, Japan, a mountain hut on your cycling trip to the Austrian Alps, or the jam-packed convention centre full of Pokemon and gambling addicts in Florida.

I've seen a lot, I've tried a lot, and I can endure a lot. But I will not, never ever ever, be open to the idea of lazy, mean, and uncultured people. The arch nemesis of humankind is this persistent ego-centrism, where one feels like they are above.

You know what I do here at Flip English? I don't flip no script. I flip you. I take you from an introvert to an extrovert. I throw your newly found confidence down the rabbit hole, and watch you jump after it without a second thought. Observing how you go from a camera-shy person to a voice vigilante that doesn't care about his accent anymore. Not because your accent doesn't matter, but because your opinion of it doesn't, not until you really spend time listening to it.

9/10 people reading this have spent less than 24h listening to their voice.

Let me repeat that number, because you probably didn't read it right. That is 24 hours or 1 full day in your entire lifetime. It's close to nothing.

That's the equivalent of tasting your food about a few dozen times only...

Imagine a chef who cooks every day for 40 years and never once tastes the food. They smell the kitchen, they plate it, they watch people eat — but they never put a fork in their own mouth. They've been seasoning by guesswork their entire career.

That's most people's guesswork with their own voice until the day they die.

"but I hear myself talk all the time."

Yeah, and you hate it, but do nothing about it. Because you inherently don't want to listen.

Every video I post, I listen to myself as I record it, then I listen to it again when I edit it, then I listen to it again when my editor and I are picking the best clips and hooks, then I listen to it again when it gets posted.

I listen to my voice more than the average person speaks. So If you want results, you best listen to me, and follow my steps, and I'll get you there in no time. But you need trust and faith and commitment and money. I am not running a charity, and if you have money for expensive steak, cigarettes, or new nails, I think you can afford to invest into the one part of your body that has by far the highest ROI.

no debate there.

So. Back to business.

When I started Flip English as a business, it was more of a hobby idea. Something that I low-key wished would fail, and I would "learn" from it and build something bigger, better.

3 and a half years later, I'm so deep into it that I don't think I have any capacity to pick up another business idea for a few decades. It's literally a blue ocean. Such a lack of great talent, and way too many average teachers and lecturers attempting to do something about the world's English. I'm here to flip that script and do something much much bigger.

In November of 2025 my sales skyrocketed. I was looking at the numbers, increasing my adspend, and I walked away with about 10.000€ of pure profit that month. For some that's their yearly salary, for others it's peanuts. But for me it was the moment I saw that there's a huge opportunity to develop something massive. And honestly, I couldn't keep up with the demand anymore. Hundreds of people want to work with me, but I can't clone myself to cater to them all. This trend continued throughout December and peaked in January. So I immediately began searching for coaches to join my team.

By the end of January there were 3 of us. By the end of February I had 3 more.

Now we're 6 months in, and we have a team of 12+

I have an operations manager, a DM setter and CSM, a closer and a dozen or so coaches to facilitate 1-1 and group sessions for our clients.

My calendar looks like Swiss cheese gone bad:

That's the price you pay for building something big. Your time.

This is also why I haven't posted much. There's 0 time to write, and I have no interest in using AI to outsource my blabber. It's a passion of mine, and moving forward, I wish to find more time to expand on this. I still have it on my bucket list to write a book before I die. It will happen. Just not right now.

In other news, I need more coaches. So if you know someone who has an immaculate native accent (British or American), feel free to send him here: https://flip-english.com/jobs

Just tell them to watch the video and read the damn questions.

I keep getting applicants that are seemingly illiterate, or worse...

There's a question in the form that literally explains this:

And for some reason, 50% of people applying either put their badly written CV in here, or worse, they stop filling out the form entirely.

Let me understand this: You want to join a premium, flagship program as an English Confidence Coach, but you're too scared to record a video for me?

And this isn't the worst part. Those few, that do actually post a video, usually send me something that has them reading from a screen, sounding like a broken robot and it's a video recorded sometime in the past millennium. It's incredibly frustrating trying to source good talent. But that's ok. If things were easy, everyone would be doing them.

"I get happier about the harder it is because I know that no one else will follow."

- Alex Hormozi